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Warning! Don’t Put Your Home on
the Market Until
You’ve
Read This Report... Avoid 11 Hidden Mistakes That
Could
Cost You Hundreds... Even Thousands of Dollars!
Special
Report From Eileen Schiffer
Selling
your home can be an exhausting experience.
Last minute walk-throughs, inconvenient calls, price adjustments and
the possibility of being stuck with two mortgages are real concerns.
If you are not completely prepared, you could end up losing hundreds
even thousands of dollars in profit.
The
difference between a profitable smooth transaction and a break-even...
miserable experience is often a fine line.
In the majority of cases, it comes down to the subtle know-how of your
professional. By utilizing the
knowledge of a good, qualified real estate professional, you’ll ensure the
quick, profitable sale of your home. This
report is designed to arm you with the knowledge to avoid the 11 most common
mistakes that cost sellers serious money.
1.
Refusing to Make Profit Inducing
Repairs- It always costs you more money to sell ‘as is’ than to make
repairs that will increase the value of your home.
Even minor improvements will yield as much as three to five times the
repair cost at the time of sale. Your
agent will be able to point out what repairs will significantly increase the
value of your home. Seemingly
small fix up jobs can have quite an impact.
2.
Not Considering Other Financing
Terms- Cash is not always the most advantageous transaction.
Income level, tax benefits and current legislation are all crucial
factors when considering purchase terms.
Professional real estate agents are experts in facilitating your home
transaction. A good agent will lead you to the path that will give you the
highest yield.
3.
Provide Easy Access for Showings- Accessibility is a major key to profitability.
“Appointment only” showings are the most restrictive while a lock
box is the least. However, there
are certain considerations to take into account: your lifestyle, time frame
for the desired sale and your relationship with your agent.
The more accessible your home, the better the odds of your finding a
person willing to pay your asking price.
You never know if the one that couldn’t get a viewing was the one
that got away. By developing a
trusting relationship with your agent, he or she will show the home with your
best interests in mind.
4. Priced Too Low
/ Priced Too High- One
critical reason to find the right professional is to make sure the property is
priced appropriately for a timely and profitable sale.
If the property is priced too high, it will sit and develop an identity
as a problem property. If it’s priced too low, it could cost you considerable
profits. The real estate market
has subtle nuances and market changes that should be re-evaluated by your
agent every 30-45 days to help you maximize your return.
5. Relying
Solely on Traditional Methods To Sell Your Home- The agent who is innovative and willing to offer
new strategies for attracting home buyers will always outperform the agents who
rely on traditional methods. Demand
around the clock advertising exposure, innovative lead generation methods and
lead accountability. These services
exist and your agent should offer them to help sell your home.
6. Market Timing / Seasonal Selling- Just
as a broker who continually follows the trends of a stock, your professional
real estate agent continually follows trends of your home market. They will know if the market cycle is poised to net you the
most money. Disregard believing
property sales are seasonal, such as “sells better in spring than winter.”
Property is always selling!
7. Refusing to Make Cosmetic Changes- The
prospective home buyer’s first impression is the most important.
An unbelievable amount of home sales have been lost to unkempt lawns,
cluttered rooms, bad stains, unpleasant odors... all the seemingly little
things. Imagine you were the home
buyer and clean your place from top to bottom, military style!
8. Wasting Time With An Unqualified Prospect- Your
agent’s responsibility is to screen a prospect’s qualifications before
valuable time is lost. Be sure to
align yourself with the right professional.
Don’t negotiate with unqualified prospects.
9. Don’t Test The Market- Never put your property on line to sell unless you
are serious. The right professional
will find buyers. If you are
harboring indecision, you will blow the sale.
10.
Believing You are Powerless to Make a Difference- Be part of the
team! Take an active role with your
agent to see what you can do to facilitate your sale.
Networking with professional peers and personal friends often produces the sale of a home.
It’s surprising how many homes are sold this way.
11.
Believing All Realtors are the Same- With all the intricate details and critical
decisions to be made concerning your home sale, should you rely on anyone but a
top producing professional? Many
friends and family members have been estranged as a result of failing to meet
expectations. Your home sale is a
time-consuming, effort-related, difficult task. Maximize your profit by utilizing a seasoned professional.
My
hope with this report has been to educate you and help you avoid the pitfalls
many home sellers go through. I
hope you found the ideas valuable and if there is ever any way I can be of
service to you or anyone you care about please, contact my office.
Your
initial consultation is always completely free of charge and you’re under no
obligation of any kind. We’ll
sit down for 15-20 minutes... no high-pressure, just plain, honest talk about
what it’s going to take to achieve your personal goals.
Go ahead, pick up the phone and give me a call at 321-217-4161 or email
me at Eileen@OrlHomes.com. I’d
love to hear from you!
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